Rev up the Search Engines – Entrepreneur.com
SEO is about attracting quality leads and buyers ready to make a purchase. Here are six tips for getting the most out of an SEO initiative, according to SEO expert Steve Wiideman:
- Start early. It can take up to six months for competitive search terms to see results through Google.
- Content really is king. Make a list of the top 20 search keywords relevant to your business and create content that’s thematically linked with those terms.
- Don’t use the same keywords over and over. Search engines have gotten smart enough to weed that out.
- Focus on Google. The magic formula is relevance and popularity. Having a well-written and well-structured website is a big part of the battle. Mentions and links from bloggers and other websites can be a big boost as well.
- How do you measure SEO? Create a benchmark. A good SEO expert can actually measure the amount of traffic that results in a lead or in somebody making a purchase.
- If you choose to work with an SEO consultant, find one that specializes in the needs of startups and growing businesses. If he or she tries to guarantee you an instant No. 1 ranking in Google, run the other way.
For help optimizing your small business website, check out Westchester SEO firm Spring Marketing Strategies.
