Use the 3 C’s of Communication–Effective Communication–Entrerpeneur.com
There’s a tendency, particularly in a tough economy, to try to be all things to all people. So some businesses that do X advertise that they also do Y and Z. They cast a wider net in hopes of bringing back whatever business they can get.
You actually stand a better chance of getting and keeping customers if you focus on what you do best and how it benefits them. Consumers are pickier than ever about whom they do business with, so you need to communicate your benefits if you want to stand out in the crowd. The way to do that is through the three C’s of effective communication. Take a look at your recent marketing efforts and see whether they pass the test of the 3 C’s:
1) Crisp and Clear
Being crisp is about telling people what you do in as few words as possible–and using that same crisp message in written marketing materials.
2) Customer-Centric
Promote your business in terms not just of your experience and expertise, but how what you do benefits them.
3) Consistent
Once you’ve nailed down your crisp message, and you’re telling your story from your customer’s perspective, make sure you tell it consistently in your e-mails, on your website, in print materials, via the internet and in any other advertising and marketing media.
