Archive for June, 2007

Teen socioeconomic divisions reflected in choice of Facebook vs Myspace

Viewing American class divisions through Facebook and MySpacefbms.gif

Researcher Danah Boyd studies youth culture and social networking websites. Her research, which is largely anecdotal and observational, has identified that socioeconomic class is an indicator of what social network sites a teen is likely to use. No real surprises here, because Facebook was originally founded as a tool for college students, but “hegemonic” kids who play sports, do their homework, and go to college tend to favor Facebook. Non hegemonic kids tend to favor Myspace.

The report, while not up to high academic standards, is interesting and definitely worth printing out for the train ride home.

The goodie two shoes, jocks, athletes, or other “good” kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we’d call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

MySpace is still home for Latino/Hispanic teens, immigrant teens, “burnouts,” “alternative kids,” “art fags,” punks, emos, goths, gangstas, queer kids, and other kids who didn’t play into the dominant high school popularity paradigm. These are kids whose parents didn’t go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.

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iPhone buzz is in full swing

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Yahoo: Semel out – Yang in

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Widget Stats

Comscore is launching a widget tracking product. It’s early, and Fred Wilson questions the accuracy of the data because Brightcove is ranking above an unranked Youtube. WSJ has the full story here.

So how will Facebook Apps fit into all of this widget data confusion? Is a Facebook app even a widget, or is it something more? This is a big announcement, since the industry is hungry for data about widgets, but it looks like there’s still a lot of room for improvement and innovation in the space.

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Facebook Platform F8 getting a TON of praise

blog.pmarca.com: Analyzing the Facebook Platform, three weeks in

Marc Andreessen:

  • “my personal opinion is that the new Facebook Platform is a dramatic leap forward for the Internet industry.”
  • “Congratulations to the Facebook team — big time! — for an amazing leap forward in what the Internet can do for real users and for opening up whole new vistas of opportunities for third-party developers.”
  • “This is an amazing achievement — one of the most significant milestones in the technology industry in this decade.”

Holy cow… 6mm users and growing 300k/day!

iLike team:

  • “iLike now has 6 million users, and adding another million every few days! We believe this makes us the Web’s fastest-growing music service”
  • “The most amazing part is our overnight success on Facebook. The Facebook Platform enables new services to enjoy an unprecedented rate of viral growth, and our recently-launched iLike for Facebook has been kicking butt.”
  • “Launching just over two weeks ago, iLike on Facebook signed up a million users in its first week; then a million more in the 5 days, and another million in the next 4 days. We’re currently signing up about 300,000 new users per day.”
  • “Could iLike on Facebook actually be the most rapidly-adopted technology launch in history? Or top ten? Heck, we have no idea… but it sure sounds good! If you know of any faster-growing technology, please post it in the comments here.”

And the best of all:

  • “In the history of computing, there was the personal computer, there was Windows, there was the web, and now the Facebook platform.”

I can’t remember the last time a new product got so much attention. Did the internet just get reinvented? Is Facebook really a platform?

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iPhone to Support Third-Party Web 2.0 Applications

iPhone to Support Third-Party Web 2.0 Applications

If Apple is going to “open up” the iPhone to 3rd party developers, then the iPhone has the potential to rapidly increase innovation and use of mobile as a platform to reach users and audience.

Right now, publishers have 2 main choices in mobile:

  1. WAP pages optimized to deliver content to the small screen. Example: http://mobile.time.com
  2. Proprietary frameworks offered by mobile vendors

If developing rich applications for the iPhone is a matter of learning an open API, than that fact alone could make iPhone the de facto mobile platform.

WWDC 2007, SAN FRANCISCO—June 11, 2007—Apple® today announced that its revolutionary iPhone™ will run applications created with Web 2.0 Internet standards when it begins shipping on June 29. Developers can create Web 2.0 applications which look and behave just like the applications built into iPhone, and which can seamlessly access iPhone’s services, including making a phone call, sending an email and displaying a location in Google Maps. Third-party applications created using Web 2.0 standards can extend iPhone’s capabilities without compromising its reliability or security.

“Developers and users alike are going to be very surprised and pleased at how great these applications look and work on iPhone,” said Steve Jobs, Apple’s CEO. “Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”

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The Difference Between Marketing, PR, Advertising, and Branding

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