Archive for April, 2007
April 30, 2007 at 11:14 am
· Filed under Google
What the hell does that mean you ask? It means users are now even more likely to access their Google Reader account from a gadget on their Google personalized homepage, further blurring the lines between RSS consumed in a traditional reader and RSS consumed in a homepage. Additionally, viewed items open in a popup, so users can view the full post on their homepage without having to view it compressed in the window of the normal RSS gadget. Full content RSS feeds are gaining an ever larger competitive advantage over thin content feeds.
Thin content feed:
Full content feed:
Link: Official Google Reader Blog: Go Go (Reader) Gadget
Permalink
April 30, 2007 at 11:13 am
· Filed under Online Advertising
Permalink
April 23, 2007 at 11:50 am
· Filed under Google
eMarketer.com – The Unstoppable Surge of Search Advertising
Google and Yahoo own over 90% of SEM market.
“In fact, over 90% of US paid search ad spending will go to the two search giants in 2007,” says eMarketer Senior Analyst David Hallerman, author of the new Search Marketing: Counting Dollars and Clicks report. “One side effect of this degree of concentration is that it can often make marketing on second-tier search engines a better value for the money — less competition for keywords means that advertisers get broader reach for fewer ad dollars.”
Paid search makes up the largest slice of the US online advertising market, as it has since 2003.
Permalink
April 16, 2007 at 1:43 pm
· Filed under Uncategorized
MediaPost Publications – USAToday.com Registrations Up 380% Since Makeover – 04/13/2007
Web 2.0 is working for USAToday.com…
USA TODAY’S COMMUNITY-CENTRIC MAKEOVER LAST month appears to be paying off in dividends. Indeed, the site has seen a dramatic 380% increase in registrations since the re-launch, while its unique visitor rates have grown 21% from February, according to Nielsen//NetRatings.
Targeting today’s interaction-hungry readers, the Gannett-owned paper last month relaunched its Web site in the guise of a social network laden with video, blogs, dynamic content-sharing and recommendation tools.
Permalink
April 14, 2007 at 9:09 pm
· Filed under Google, Online Advertising
A VC: The Banner Is Back
Fred Wilson has a great post on Google acquisition of Doubleclick and the state of banners ads on the internet.
Yesterday’s announcement of Google’s (GOOG) $3.1bn acquisition of Doubleclick says to me that the banner is back, big time. And here’s why. There is infinite demand for search/CPC inventory at a price. Search/CPC is bought on a measured ROI basis. If you know what a click is worth to you, you’ll pay up the that price for as many as you can get. But beyond that, you can’t buy more.
Permalink
April 14, 2007 at 9:02 pm
· Filed under Uncategorized
Permalink
April 13, 2007 at 5:16 pm
· Filed under Google, Online Advertising
Google Buys DoubleClick for $3.1 Billion – New York Times
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies.
Permalink
April 11, 2007 at 9:33 pm
· Filed under Uncategorized
The Ask.com Blog: Sitemaps Autodiscovery
Today, Ask.com, Google, Microsoft Live Search and Yahoo! together are announcing support of “autodiscovery” of Sitemaps. The new open-format autodiscovery allows webmasters to specify the location of their Sitemaps within their robots.txt file, eliminating the need to submit sitemaps to each search engine separately.
Comprehensiveness and freshness are key initiatives for every search engine, and with autodiscovery of sitemaps, everyone wins:
· Webmasters save time with the ability to universally submit their content to the search engines and benefit from reduced unnecessary traffic by the crawlers
· The search engines get information with regards to pages to index as well as metadata with clues about which pages are newly updated and which pages are identified as the most important
· Searchers benefit from improved search experience with better comprehensiveness and freshness
Permalink
April 10, 2007 at 5:02 pm
· Filed under Uncategorized
Permalink
April 2, 2007 at 1:49 pm
· Filed under Uncategorized
Permalink
