Online Fastest Growing Advertising Medium | Marketing Pilgrim
Some interesting stats on online advertising growth from Outsell, Inc via marketingpilgrim.com:
Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include:
- Online spending growing the fastest: companies plan to increase online spending by 18% this year as online advertising’s market share increases to 20% of advertising spend.
- Advertisers perceive online advertising as “very effective” for branding, a reversal of their “conventional wisdom.”
- Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell didn’t indicate whether this was SEO, PPC or both in its press release).
- PPC ads’ market share will actually decrease 1% this year; other online media will grow (CPA ads: 8%; “online sponsorships” 12%).
- Why is PPC falling? Ten guesses. 49% of advertisers will or have already reduced PPC spend because of click fraud concerns. Plus, they think their websites and e-mail marketing are more effective. (But do they have data to back that up?)
