Scott Karp says:
How about a new metric called “content views,” which is agnostic to where or how content is viewed. Content views would integrate feed and site reading. It would do away with the silly game of giving extra “view” credit for forcing users to click through to get to more of the content. It could be adapted for audio and video, which has a time dimension.
Regardless, there’s a big, fat opportunity here just waiting to be seized.
Big fat opportunity indeed. 2007 will hopefully see the end of the pageview as the metric of choice. The sooner the industry finds the right metric, the better for everyone: advertisers, publisher and consumers.
Time To Tear Down The Wall Between Page Views And Feed Views » Publishing 2.0
